Sway from Ustwo


Ustwo, which is noted for its mobile gaming reaches has been venturing into the launch of a meditation and relaxation app named Sway. The design studio has launched this app succeeding the Moodnotes app and that of Pause.

The aforementioned apps are a result of integration with third parties related to the health domain and prosperousness where MoodNotes was associated with Thriveport and in the case of Pause app with the Danish brand PasueAble. It is integrated with Sway app as well.

The app extends beyond the Pause app where ustwo has implemented the aspect of Tai Chi and other features. In order to attain a state of relaxation and mental calmness, a shapeless blob can be made use of in the app to get to that level.

App users can make use of Sway to stimulate the entire body or only a part of it like the hand to generate tender and slow movements via the help of music, changing visuals and other guidances present on the screen.

Initially, the app constitutes of only 2 minutes of usage which will slowly increase until the threshold where the user is involved in it for 20 minutes. More levels are available as the user continues to advance. Along with it comes a new set of movements which calms the user and makes him or her at peace.

Aside from guidance to carry out activities, the app provides captivating and rich visuals to provide a calm and engaging atmosphere. The visuals gradually change depending upon the position changing of the user. In order to get dwell deeper into the entranced state, it is recommended to manipulate headphones in order to listen to the captivating music.

Given some few seconds, then in a jiffy, the Sway app informs the user to experience a state of relaxation by not viewing the mobile where only entrancing music and movements are to be performed.

The “interactive meditation” aspect can be used to increase the intensity of relaxation and can be more suited in situations where there are lots of noise in the background.  The users can easily adopt to anyone of the “interactive meditation” aspects related to routine travel or the surroundings in the official environment compared to typical audio meditation which is filled with needless distractions taking place around the user.

A research was exhaustively conducted and the Pause app of ustwo was juxtaposed with the Headspace app which features audio- instructed meditation.

Yet, the involved personnel were very few and the trails and tests were involved in the Pause app rather than focusing on the Sway app respectively. ustwo staunchly affirms that both Sway and Pause are going by the using the same principle to attain a mind of peace and relaxation.

To conclude, if any app assists in increasing the calmness of its user along with a state of peace, it is paving way for something productive.

Typically like ustwo’s health apps, Sway comes at a price of $2.99.

It is revealed that the Pause app at $ 1.99 has featured approximately 400,000 downloads and the Moodnotes app priced at $3.99 has gained 40,000 downloads in its iOS version with an Android version planned for release pretty soon.


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